I'm sure you've heard this quote from Goethe before but take time now to read it again. And don't just read it... chew on it, mull it over, squeeze the juice out of it, drink it!

Few people are familiar with the full quote - here it is for you now so you can get, not just a fuller context, but insight into the genius that lies behind the often repeated last verse:

Mere dreaming can have you fooled. We dream of what we want and yet the very things we need to have happen DON'T happen because we've kept the dream inside our heads! 

YOU have to manifest your thoughts. Place your dream in front of you - define the END you are aiming for, then TAKE ACTION.

Take the first step.

Sometimes the first step is to research - if knowledge is the issue.

Sometimes the first step is to write your commitment down - if motivation is the issue.

Sometimes the first step is to reach out to someone - if a lack of skill is the issue.

Define that first step and DO SOMETHING.

Then, ensure you hold you r dream before you daily. The NEXT STEP will soon appear and you'll then do what? TAKE ACTION again.

Persist in this way and you'll soon have accomplished amazing things.

Money is important. But those who truly succeed in life are those who recognise that whilst it has its place, money is not everything!

If you chase after money, it will elude you. This is the most basic mistake that so many people make.

When you focus on the more important issues of life *and* be intelligent about your handling of money, you will not only prosper, you will maintain an ongoing sense of achievement and fulfillment in life.

So, what is more important then money? Let's list a few essential things that money can't buy, issues that money does nothing to help resolve:

Class - Money can allow one to have the trappings of wealth, but that person will never rise above their humble (or unsavory as the case may be) beginnings or character. Some would consider a person to be stuck in their social class even if their hard work (or luck - such as lottery or lawsuit winners) provides them the economic means to live a higher quality of life. The 'nature or nurture' discussion applies here. Most Americans still admire the 'self-made man,' though they would say that that such a man or woman who is now wealthy, may present himself or herself as being in a lower class. If anyone tells you the US is a ‘classless’ society, don’t believe it. A simple test is this: Class is definable by recognizing those who don't have it. 

Prestige - This is the knowledge of what others think about a person. Do they respect her or him? Do they acknowledge his or her achievements as being good, beneficial, or admirable? Prestige also seems to imply a sense-of-self (or self-awareness) that others are acknowledging oneself. 

Reputation - In its purest form, reputation cannot be bought. One can buy millions of followers on social media but they would all be 'fake' and therefore degrade one's reputation. A company can purchase reviewers to rate their products on Amazon or give great reviews on Yelp, but eventually, through sheer numbers and quality of reviews, the truth will come out. Your reputation is build from the values that you consistently demonstrate; these are the things that stick in people's minds.

Sincerity - Groucho Marx highlighted this issue very comically: "The most important thing in life is sincerity and if you can fake that, you got it made!" If someone is engaging another in their native language and they are of the same education level, they can each generally tell when one is being insincere. Factors of sincerity are tone, demeanor, posture, facial expressions, kinetics, and others. Insincerity is a complete turnoff. Also note that caring is similar sincerity, as fraudulent caring is easy to identify. 

Knowledge and wisdom - These go hand-in-hand in terms of their attainment. Neither can be purchased, however, they are different. The classic learning pyramid has information at its base; on the next level is the synthesis of that information into knowledge — meaning something practical — while at the top is wisdom. This latter one can definitely not be self-acquired through purchase; wisdom comes from all levels of the pyramid working together and implies the application of good judgement. I have heard Nassim Taleb in his book “Antifragile” say that above wisdom is foresight, prediction, which is a very powerful concept. Faux wisdom is as easily debunked as is insincerity.

Peace - Having money does not bring you peace of mind. Whilst poverty doesn't do it either (!) it's essential to realise that peace is not produced by wealth. An overflowing wallet does not equal an abundant heart - and peace is a heart matter. 

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Many people assume that better business is done by securing deals to sell better widgets, or by having a 'killer idea' that everyone will want. But, really...

The secret to your wealth is wrapped around one simple question.


"HOW CAN I HELP PEOPLE SOLVE THEIR PROBLEMS?"

Your income is largely determined by WHO you can help, and HOW MANY people like that you can help.

If you're short of money, you're clearly not helping enough people. I don't mean helping old ladies across the road - I mean SOLVING PROBLEMS .

If you are solving real people's real problems you are primed to make money.

So what kind of problems can you solve?

What experiences have you had that you can draw upon? 

You had a challenge and you overcame it. Can you imagine that there are others out there who WISH they could overcome that same challenge, but don't know where to turn? 

So, focus upon 
INCREASING YOUR VALUE
and do this by solving bigger or more urgent problems

Solve little problems for people who either don't really care that much or don't have the means to pay and you'll struggle to break even.

But find an audience driven to deal with their issues and they'll at least listen to you and your solution. 

We are all in the business of solving problems. Get better at this, do it for more people and your long term success is assured.